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Kill your exam with Cisco 300-370 dumps real questions(53-74)
QUESTION 53
Robert has created a display ad for his business that sells photography equipment online. He has created a large keyword list for his ad Google AdWords campaign – which is included in the Google Content Network. What is likely to happen with an expansive, large keyword list?
A. Robert’s ad may show up on irrelevant sites that seem related to his business, but really ar en’t.
B. Robert will generate more sales.
C. Robert’s ad may be paused by Google because there’s an abundance of keywords.
D. Robert’s ad will budgeting will be adjusted to use the entire budget as soon as possible because the large amount of keywords will demand his ad more often.
300-370 exam Correct Answer: A
QUESTION 54
You would like to create an in-video ad overlay for videos on YouTube. What percentage of the video will appear during the play?
A. 20 percent
B. 100 percent
C. 50 percent
D. 10 percent
Correct Answer: A
QUESTION 55
Holly is using the Google Wonder Wheel to find ad group themes for her campaign. With each search of the Google Wonder Wheel, how many related topics will Google generate for Holly?
A. Eight
B. Ten
C. Six
D. It depends on what keyword Holly is searching for.
300-370 dumps Correct Answer: A
QUESTION 56
You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?
A. 500×500
B. 300×250
C. 950×500
D. 640×360
Correct Answer: B
QUESTION 57
Your customer wants you to create a Google AdWords report that will show them how many times the ads were shown and the actual cost-per-click rate. What type of report can you create for the client?
A. Conversion reporting
B. Impression report
C. CTR report
D. Statistical report
300-370 pdf Correct Answer: D
QUESTION 58
Ted wants to place an advertisement into an online game. Is this possible with the Google Content Network?
A. Yes, Google AdWords can use in-stream video ads in online games.
B. Yes, Google AdWords can include click to play ads through the Google Gadgets.
C. No, video ads can only be inserted into videos.
D. No, Google AdWords and YouTube do not address video games.
Correct Answer: A
QUESTION 59
What term is assigned to the concept of measuring your profit that you’ve made from advertising compared to how much you’ve spent on that advertising?
A. ROI
B. CTR
C. Sunk costs
D. CPM
Correct Answer: A
QUESTION 60
You have opened the Ad groups tab in your Google AdWords account. What symbol is used to represent the ads that have been paused in Ad groups?
A. Black stop button
B. Grey circles
C. Red X
D. Grey bars
300-370 vce Correct Answer: D
QUESTION 61
Why is it important for a Google AdWords ad on the Google Content Network to be marked as Family Safe?
A. So that the ad would not be blocked by Google and Yahoo
B. To reduce the cost per click
C. So that the images can show in search results
D. Many Google Content Network partners only accept family safe ads
Correct Answer: D
QUESTION 62
Jerry wants to purchase a video ad on YouTube for his company’s ad campaign. Jerry has hired you to help him manage the advertisement and he would like to know how long the video ad can be. Which of the following statements is the most accurate statement regarding video ads on YouTube?
A. The video can have a maximum length of ten minutes, though YouTube recommends a length not longer than two minutes.
B. The video can have a maximum length of five minutes, though YouTube recommends a length not longer than two minutes.
C. The video can have a maximum length of two minutes, though YouTube recommends a length not longer than thirty seconds.
D. The video can have a maximum length of eight minutes, though YouTube recommends a length not longer than two minutes.
300-370 exam Correct Answer: A
QUESTION 63
Tom has created a new ad for his campaign but he’s not seeing his ad show up in the Google results. Tom would like to invoke the Ads Diagnostic Tool to determine why his ad isn’t showing in results. Where can Tom access the Ads Diagnostic Tool?
A. Campaigns tab within Tom’s Google AdWords account
B. Reporting tab within Tom’s Google AdWords account
C. Opportunities tab within Tom’s Google AdWords account
D. Home tab within Tom’s Google AdWords account
Correct Answer: C
QUESTION 64
According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?
A. Opportunity to participate on multiple platforms, allowing portability of content
B. Online presence to sell items in an auction-style format using Google Checkout
C. Access to the largest inventory of professional and user-generated videos in the world
D. Ability to engage with a massive community that is already interacting with the content
300-370 dumps Correct Answer: B
QUESTION 65
Brad is managing an SEO effort for his company, which also includes Google AdWords placements. His company offers services in the US and in Europe. Brad would like to make certain the Google AdWords ads appear in English, French, and German. Which one of the following is the best approach Brad should take to make certain his ads appear in the appropriate languages?
A. Brad will first need to identify the locations for the ads and then Google will translate the ads when users from the different countries trigger the ad to be displayed.
B. Brad doesn’t need to do anything. Google AdWords will translate the ads for him when users from these different countries trigger the ad to be displayed.
C. Brad will need to create a separate campaign for each language and target the best location for the ad.
D. Brad will need to create a separate campaign for each language.
Correct Answer: C
QUESTION 66
In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use. Which one of the following is NOT one of the three bidding strategies in the Google Content Network?
A. Cost-per-thousand bidding
B. Cost-per-month bidding
C. Cost-per-click bidding
D. Cost-per-acquisition bidding
Correct Answer: B
QUESTION 67
Examine the image below: Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color red?
A. In video overlay
B. In stream video
C. Image ad
D. Banner ad
300-370 pdf Correct Answer: A
QUESTION 68
What tool is being used in the image below?
A. Wonder Wheel tool
B. Website Optimizer tool
C. Site and Category Exclusion tool
D. AdWords Editor tool
Correct Answer: A
QUESTION 69
You are a consultant to Mary’s company for her Google AdWords account. Mary would like to target ads for YouTube, but she does not want to create a new YouTube account for advertising. Since you are the Google AdWords and YouTube advertising consultant, what advice would you offer to Mary in this scenario?
A. Mary can use your YouTube account for her company in order to get her ads on YouTube.
B. Mary will need to create a YouTube account for her company in order to purchase ads on Y ouTube.
C. Mary does not need to open a YouTube account as Google AdWords already appear on YouT ube.
D. Mary does not need to open a YouTube account; she can use her Google AdWords account to place certain ad types directly on YouTube.
Correct Answer: D
QUESTION 70
Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?
A. It’s the conversion rate for ads in the Google Content Network.
B. It’s the cost of conversions that have happened after a user saw Bob’s ad online.
C. It’s the number of conversions that have happened from a video ad.
D. It’s the number of conversions that have happened after a user saw, but didn’t click, Bob’s ad.
300-370 vce Correct Answer: D
QUESTION 71
Jenny has created a masthead ad that allows users to click for a .swf video animation. YouTube, after reviewing her ad and .swf video has rejected the animation because the frames per second exceeds their requirements for the .swf video. What is the maximum frames per second YouTube allows for .swf animations that are launched through the masthead ad?
A. 60 frames per second
B. 30 frames per second
C. 24 frames per second
D. 45 frames per second
Correct Answer: C
QUESTION 72
Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?
A. If you are creating a display ad, you must use cost-per-click bidding.
B. If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.
C. If you want to be included in Google Content Network, you must use cost-per-click bidding.
D. If you want to include video overlays ads, you must use cost-per-click bidding.
Correct Answer: B
QUESTION 73
Google wants to make certain that Google Content Network consultants understand where people are spending their time online. Google has identified four categories where people spend their time online. Which of the following statements ranks Internet usage for web users from smallest to largest percentage of time online according to Google?
A. Content sites, communication sites, commerce sites, search sites
B. Search sites, commerce sites, content sites, communication sites
C. Communication sites, content sites, commerce sites, search sites
D. Commerce sites, content sites, communication sites, search sitesC
300-370 exam Correct Answer: A
QUESTION 74
Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey’s audience?
A. Use the Google Content Network for niche placements.
B. Use Google AdWords with hundreds of comic-book based keywords.
C. Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
D. Use Google AdWords for search marketing.
Correct Answer: A
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